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Your journey to becoming a total as-a-service business starts here

Thursday 23rd June 2022 • Forest Of Arden Marriott

The ‘must attend’ event for SME Resellers transitioning to new service based models

Free to attend for qualifying delegates*

Margin in Comms-as-a-Service (MiCaaS) will provide voice, data and mobile resellers with a range of valuable insights into how to shift towards or refine their managed services business model.

With the inexorable shift to the supply and consumption of ICT and comms services as a service, and against a backdrop of increasingly dispersed workforces the channel has experienced and reacted to seismic shifts in 2021; but the race is not over yet – join us at MiCaaS* to understand how you can position your business effectively to avoid being left behind.

*MiCaaS conference places are offered on a complimentary basis to qualifying organisations and attendees. One attendee place per organisation.

Who should attend?

Places at MiCaaS are offered to MD/CEO/CTO level delegates of small to medium sized businesses in the following types of organisations.

  • Voice Resellers
  • Mobile Resellers
  • Data/IT Resellers
  • Managed Service Providers


MiCaaS is built around a conference-based format with opportunities to engage with fellow attendees formally in 1-to-1 meetings or informally across the day.

Attendee places include overnight accommodation enabling you to relax and engage with peers and potential partners.


Delegate registration & morning coffee


Conference Welcome

09:50 - 10:05

State of the Nation - Sector Overview

With deal activity continuing , Adam will provide an overview of the M&A landscape, the facts and figures that make deals work along with insight into what is driving the unquenchable thirst for reseller acquisitions

10:05 - 10:30

Keynote: Scoping the full CCaaS Opportunity

Your customers may not class their business as a contact centre, and in many cases they’d be right. However regardless of what they do, and in what sector; the internal and external benefits of them using CCaaS technologies are enormous – if only they knew it! In this session, Mark will put a spotlight on the true scope of contact centre benefits and it will help your customers build more meaningful experiences and interactions – inside and outside of the business.

10:30 - 10:55

Keynote: Build Value Through Secure Payment Solutions

Payments between consumers and business begin with a conversation. These conversations, ever more increasingly, take place across the services provided by communications resellers, yet those same resellers rarely play any part in provision of payment technology which ensures their clients meet the latest compliance requirements. In this session we will demonstrate how easy it is for you to open the doorway and service increasing customer demand to process payments at low cost, in multiple modes and with scheduling tools which help customers pay more with less effort, and whilst protecting them and their customers from fraud or data breach.

10:55 - 11:20

Coffee Break

11:20 - 11:45

Keynote: UcaaS: What is the Point?

How are you articulating the benefits of UCaaS to your customers and what are the issues that are most important to end users? In this session Paul will share some of the drivers behind the Voiceflex UCaaS strategy and highlight the opportunities for partners to help customers delve more deeply into a UCaaS technology stack.

11:45 - 12:10

Partner panel

12:10 - 12:45

Guest Speaker: Take Your Business to New Heights

Eddie has overcome huge challenges to become a global sporting and cultural hero. In this session, Eddie will share some of the hilarious and serious highs and lows of his journey but crucially the key takeaways to delivering successful outcomes!

13:00 - 14:00

Networking Lunch

14:00 - 17:00

1-to-1 Meetings


Delegate check-in


Pre-dinner networking drinks


Networking dinner, bar & evening quiz


Eddie Edwards
Eddie 'The Eagle' Edwards
Olympian and national treasure
Adam Zoldan
Adam Zoldan
Knight Corporate Finance
Brian Hudson
Brian Hudson
Mark Lomas
Mark Lomas
Head of New Business - Channel, Gamma
Paul Taylor
Paul Taylor
Sales Director, Voiceflex



Comms Dealer’s Margin series of events have a proven record of providing a productive and rewarding environment for reseller principals to meet and discuss key issues and explore new profit opportunities.

In addition to commercially valuable conference sessions where you can hear from industry experts and guest speakers, MiCaaS will also provide a platform for attendees to engage privately in 1-to-1 sessions on demand with leading vendors and service providers expert at helping their partners grow revenues.

Man holding a mobile
Front of the Forest of Arden hotel


Forest of Arden Marriott Hotel Maxstoke Lane, Meriden, Birmingham CV7 7HR United Kingdom